Creating compelling audio, video, and text-based content - explained by NPR's Ira Glass

NPR's Ira Glass has made a career of turning not-so-interesting stories into edge-of-your-seat tales.  In this brief video he offers some tips, suggestions, and tactics for making your not-so-interesting story a spark for engagement and conversation. 

Special thanks to CopyBlogger who first posted this video on their site.  If you don't already know about CopyBlogger, please check it out.  CopyBlogger was founded by Brian Clark, a new media writer/producer, entrepreneur, and recovering attorney.  He is a great writer and does a masterful job of making his not-so-interesting story (copy writing tips) a website worth visiting over and over and over again. 

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